The Guild of Boston Artists

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Artists’ Page

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Individual Artist’s Page

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Process Work

The clear strength of the existing website was its content. Its downfall was the lack of organization and its outdated design. The first task in the website redesign was to create content hierarchy throughout the site and on each page. The visual design challenge was maintaining the existing identity through color and typography while giving the site a modern feel.

Information Architecture

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Sketched Drafts

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Style Tiles

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Final Designs

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